Are you unsure of the effectiveness of email marketing?
Have you heard the “rumors” that email marketing is dead?
Have you tried sending a few emails with little or no results?
If all the mis-information out there has your head swimming, think about this…
If email marketing is dead, why is it that the first thing everyone wants you to do when you visit their site is sign up for their list?
Because when it’s done right, email marketing is killer effective…that’s why.
And here’s why it’s so effective:
Decades of research and analysis into why and how people buy reveals that only about three to five percent of people will purchase a product the first time they are exposed to it – even if they want the item being offered. But the more often the person is exposed to the product, the more likely he/she is to make a purchase. The repeated exposure to a product breaks down a prospect’s barriers and builds a level of comfort with the product – and the seller – that make it easier for him/her to buy. In fact, it takes on average seven “touches”, or exposures to a sales message, for a person to begin to recognize and feel comfortable with a new product. So the more often a product is offered, the higher the likelihood that a purchase will be made.
So whether someone comes into a store or restaurant or visits a web site, the wise business owner captures as many email addresses as possible so that he can thank the person for their visit, keep his products and services fresh in the person’s mind through informative newsletters, new product notifications and sale notifications and builds a trust relationship with the person so that he can turn prospects into customers and customers into repeat customers.
If you have not been using email marketing to increase your sales, or if your email marketing has not been as effective as you hoped, we can help you build an email list and communicate with them in ways that will bring results. Contact Us for a free consultation today.