The way that search engines rate and rank sites is by sending out robots, also called “spiders” because they crawl the web. These spiders follow links from page to page and site to site indexing content. Through this process they can determine the quality of a site (PageRank) and the importance of a site (position [...]
How often do you set aside time to review your marketing strategy and update it if necessary? Have you updated your marketing plan within the last year, or when you released your most recent product? You do have a marketing strategy, don’t you? Some businesses start off with a marketing strategy and over time they [...]
It used to be that the only reliable way to find information online was to use a search engine. However, with the advent of what we call Web 2.0 (interactive, dynamic websites that promote or operate as social networks), people can now easily find information and websites that other human beings recommend. The most recent [...]
Because your goals, experience, and needs will always vary from our other clients, our first step will be to take you through our Marketing Intelligence Assessment. This questionnaire will give us a holistic and detailed view of not just your traffic or website needs, but more importantly your overall marketing mix and how SEO can [...]
There are some SEO tactics that can actually backfire on you. They are called “Black Hat”. Not only do they NOT help your search rankings long term, they can actually get you banned from the search engines. And recovering from being banned is a long and arduous process that can set you back for years. [...]
Search Engine Optimization (SEO), or Search Marketing(SEM) is a complex, ever changing process. Search engines constantly change their algorithms, shuffle their indexes, merge results and share content. The only consistent thing about marketing your website to them is that what works really well today probably won’t work so well tomorrow. That’s why you need an [...]
